What is XR?

XR can be used in various sectors. Examples include the entertainment and marketing industries, as well as education and healthcare. The entertainment industry includes films and video games, as well as concerts and sports broadcasts. The marketing industry also benefits from XR as it opens up new opportunities. One possibility would be to provide customers with an app that digitally integrates new products into their own homes. This also applies to real estate and architecture companies, as well as online stores. In education, XR can be used in the form of simulations. XR can often be found in pilot, military and medical training, as it helps to change behavior. Furthermore, XR can even combat phobias.

Extended reality helps to improve the user experience with the help of 360-degree films. Furthermore, applications can be created for companies or games with an entertainment purpose. XR can simplify work and learning processes and motivate users. It can also permanently and sustainably change the way the world is perceived in the future.

Despite the many new possibilities that XR opens up, it also brings with it some problems. One aspect is that VR or AR glasses are still very expensive. There is also a potential risk of addiction for gamers. As immersion is greater in VR than in “classic” computer games, the risk of being swallowed up by the virtual world is significantly higher. XR can also lead to “motion sickness”. This can cause dizziness, nausea and headaches. More details on this are explained in the article “What is motion sickness”.

Extended reality includes all computer-generated realities. This includes MR, AR and VR. In XR, perception is influenced by computer-generated elements. Either digital elements can be integrated into the real world or even a completely virtual world can be created. Despite some problems that still need to be fixed, XR opens up a completely new world and is expected to change the perception of the world permanently and sustainably.