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What is AR?
Technology
Short description
This article explains the term “Augmented Reality”, AR for short, and its application in different areas.
Definition
AR is an abbreviation and stands for “augmented reality”. “Augmented reality” can be translated as ‘extended reality’. Reality can be augmented in various ways. For example, headsets or newer mobile devices can be used for this purpose. An example of a headset would be the Microsoft Hololens. AR-enabled headsets project images, videos or overlays onto the lens. Mobile devices use the built-in camera for this purpose.
How is AR used?
The user starts an AR app on their cell phone or puts on AR-enabled glasses. They view a room. Further information is then added to the image from the camera. This provides the user with additional content. The information can be projected in 3D space, for example. Interactive operating instructions, directions, more detailed product information and games are common scenarios. AR therefore supplements or expands perception with digital content. Compared to VR, it is not necessary to create a completely new reality.
Game development with AR
The best-known AR application in the gaming sector is currently “Pokémon GO”. When the game came out in 2016, it triggered a real “hype”. The game “Pokémon GO” uses AR technology to augment the real world with Pokémon. Pokémon are monsters that can be trained. In order to train them, they must first be caught. Thanks to AR, “Pokémon GO” has become one of the most successful applications.
Business applications with AR
As already described, AR can be used for game development or other interactive software. But AR can also be used to develop software that can make daily work easier. An example of this can be interactive operating instructions. With the help of 3D models, which are projected into real space, complex topics can be conveyed more easily. In addition, animations can be used to better illustrate connections.
AR in everyday life
AR technology has long since arrived in our everyday lives. There are many amazing and useful applications of AR that enrich our lives. For example, in the home and furniture sector. Here, you can visualize your own home with new furniture. This happens before the furniture has been purchased and assembled. Each individual work step can be displayed.
AR technology can also ensure greater safety in everyday life. There are so-called “head-up displays”. They can display different information in the windscreen of vehicles. This allows the driver to perceive additional information. There are also AR measuring tapes, route planners, entertainment and banking apps. These have long been part of everyday life.
Questions & Wishes
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