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8 tips for your VTubing success
Technology
What is VTubing?
VTubers originally come from Japan. The term stands for virtual YouTuber, although most VTubers are not currently found exclusively on YouTube. VTubers create content online with a virtual avatar, which is generated digitally.
Visualize your ideas
For VTubing, you will of course need your own character. Before you create it, you should give some thought to its general appearance. What should my avatar represent? What colors do I want to use? You can then put these thoughts and ideas on paper using a reference sheet. These can also be simple sketches or color palettes. Of course, you can always adapt the look at a later stage.
Be unique and authentic
Probably the most important thing for a VTuber is to be unique and authentic at the same time. Therefore, his avatar should have one or more unique selling points that make him stand out from the competition and be memorable. To this end, it can be useful to try to summarize your own personality in just one sentence. The avatar is then created on the basis of this.
Use social media
Probably the most important tool for VTubing success is the regular use of social media, such as Twitter or Instagram. This makes it very easy to grow your community and advertise. It also makes you and your avatar more tangible and authentic.
Announce your debut
Before you publish your first video or start your first stream, you should get familiar with your setup. Is the tracking working properly? Or are you truly satisfied with the avatar? Once all doubts and technical issues are resolved, you should announce your VTubing debut on social media. This way, you can generate a small hype and attract interested people to your channels. Additionally, this date can be used as your avatar's birthday.
Address your target group
If you don't appeal to your target group as a VTuber, you will have little chance of success on platforms such as YouTube or Twitch. That's why you should consciously think about this beforehand. For example, a younger audience may be your desired target group. The important thing is to find a niche and exploit its full potential. Of course, your content needs to be adapted accordingly. For example, family-friendly content is recommended for a younger audience.
Consistent branding
It is best to compare your virtual character with a brand. A strong, instantly recognizable brand identity is very important for a company or VTuber to grow. It is therefore important to always use the same name, the same profile picture and the same fonts on different platforms.
Familiarize yourself with the technology
You don't need equipment costing several thousand euros to start VTubing. All you need to get started is a powerful computer and a webcam. Most of the software for VTubing, such as “OBS Studio” or “VSeeFace”, is also available free of charge. However, you should be very familiar with these tools and understand the technology behind VTubing. However, this means a lot of testing and trial and error.
Do networking
Networking is almost a must for a VTuber in order to become successful and well-known. Regularly exchange ideas with your community and like-minded people on social media. Get in touch with VTubers from your niche and look at their content for inspiration or network with them. This is the only way people will become aware of you and your content.
Questions & Wishes
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