INTERROLL Product Catalog

The Interroll iPad App as a Digital Sales and Presentation Tool

How can complex intralogistics solutions be presented in a modern, flexible, location-independent way with maximum informational value? That was the question facing Interroll, one of the world's leading providers of material flow systems. Together with Studio Merkas, a tailored solution was developed: an interactive 360° app for iPad, used as a versatile presentation and sales tool.

The Challenge: Complex Products, Many Use Cases

Interroll develops modular conveyor solutions used in airports, logistics centres and industrial manufacturing, among others. The range spans from pallet conveyors and turntables to vertical lifts. All solutions are combinable, scalable and tailored to individual requirements.

Until now, presenting these systems was a complex undertaking. Product demonstrations had to take place on-site or were facilitated through large showrooms. The goal was to simplify these processes while still representing the systems in a realistic and comprehensible way.

Our Solution: A Digital Showroom in Your Pocket

In close collaboration with Interroll, Studio Merkas developed a platform-optimised iPad app that delivers an immersive and intuitive product experience through 360° video recordings captured in real production facilities. The application guides users through several virtual factory environments, accompanied by interactive elements and detailed product information.

Features in Detail: Thought Through to the Last Module

• 360° Factory Tours
  Users can move freely through real production environments — no additional hardware such as VR headsets required.
• Product Interaction via Touch
  Integrated hotspots give users detailed insights into individual product components, supplemented by three-dimensional visualisations and technical data sheets.
• Multiple Scenarios, Individually Navigable
  The app covers different manufacturing areas and application scenarios, tailored to Interroll's international markets and customer requirements.
• Combination of Information and Functionality
  Each station is designed to convey complex processes in a clear and visually engaging way.

The Value: Sales Reimagined

The Interroll app has quickly established itself as a central tool in the sales process. It offers a significant advantage particularly at international trade fairs, in showrooms and during customer meetings:

All products and all information are bundled and available on a single iPad.

The app replaces the costly transport of physical modules, significantly reduces marketing and production costs, and at the same time enables a compelling, media-supported product presentation. Entire trade fair stands have already been built around the app — clear proof of its functionality and real-world relevance.

Conclusion: Digital Presentation at the Highest Level

The Interroll App is a tool that successfully bridges the gap between physical product and digital communication. Efficient, intuitive and deployable worldwide. The modular structure combined with immersive content ensures that Interroll's customers immediately understand what the products can do — without any additional technical effort.

Reference

Explaining pallet conveyor technology is no easy task, if only because you can't simply pull a large conveyor module out of your pocket and show it. It became surprisingly straightforward, however, after a brainstorming session with Nikola. He immediately had the idea of an application based on 360° videos filmed in our test facility. This gives the customer a direct glimpse into reality while providing a wealth of information and inspiration. And inspiration was something Nikola gave us in abundance — how to set everything up, what to keep in mind, what options are available and where the technical limits lie. From planning through to delivery, we always had a competent contact who kept our customers front and centre. The finished application is very popular among our sales colleagues around the world and is used on a regular basis. Mirrored onto a large LED wall at trade fairs, it became a magnet for specialist visitors. Mission accomplished. Thank you, Nikola and Studio Merkas — always a pleasure!

Irma Slavenskaite

Interroll Group