What is Gamification?

Gamification was used for marketing purposes for the first time. For example, loyalty points were awarded in supermarkets, which could be exchanged for rewards or prizes. This strengthened customer loyalty in a company. In addition to customer loyalty, gamification is also used in the marketing industry to increase consumer motivation and learning success. You can find out more about this in the article “Gamification in marketing: advertising becomes a game”.

In addition to the entertainment and advertising industry, more and more companies are becoming aware of the topic of “gamification”. For example, in the areas of mechanical and plant engineering, automotive, ICT and automation. In the mechanical engineering sector, operating support can be created for employees to make working on complex machines easier. You can find more information about “Gamification in the mechanical engineering industry” in the article “Bring the gamers to the machines”.

Other areas in which gamification can be implemented are non-profit areas. These include foundations and museums. One example of this would be an app containing mini-games. These mini-games could be distributed at all stations of the museum and accessed via QR code. You can find out more about “Gamification in museums” in the article “Should museums be fun? Or: What makes gamification exciting for cultural institutions”.ä+üüüüüüüüü     

Gamification helps to increase motivation. Reward systems in the form of achievements, experience points or awards can have a supportive effect. They can also promote team-building measures.

Nowadays, gamification is already frequently used in education. It is used to drive learning success by using playful elements to increase motivation. Feedback, challenges and the community concept play an important role here. More information on this topic can be found in the article “Gamification in education”.