Gamification in recruiting

Many small and large companies and institutions are already successfully using “recruutainment”. The approaches range from simple interactive questionnaires to elaborate simulation games in virtual reality. The U.S. Army is considered one of the pioneers in the field of “Recrutainment”. As part of the recruitment process, it used a first-person shooter that placed applicants in a virtual war scenario. German companies are now also turning to gamification. Siemens, for example, relies on a virtual game called “Plantville” when recruiting facility managers. The Marriott hotel chain tests the skills of prospective hotel managers in the simulation game “My Marriott Hotel”.

There are now many ways to turn a cosplay hobby into a profession. Many companies, mainly from the film and games industry, rely on cosplayers as promotion. For example, they are used as booth personnel at trade fairs or similar. Many talented cosplayers earn their living by making high-quality costumes for companies or private individuals. For example, they work with game publishers and produce exclusive costumes for them. Cosplayers also act as brand ambassadors and develop their own products. Furthermore, cosplayers with large followings on social networks act as influencers and earn their money through advertising revenue, monetization or crowdfunding.

Even if the public perception of computer games in Germany is very ambivalent, the targeted use of playful elements in recruiting is an ideal way to better assess applicants. However, “Recrutainment” is of course not useful and effective for every company. In conclusion, however, it can be said that gamification is an exciting approach to loosen up the application process.