One company that has implemented gamification very well is SAP. The company engages and motivates their sales people so that they always know about the latest products and services. SAP uses a gamification app called Roadwarrior, which is a kind of "Who wants to be a millionaire" or "Quizduell". It is a multiple-choice game in which a "pre-call planning" session with a customer is simulated. If the questions are answered correctly, the players "level up" and get badges. Similar to Salesforce Motivation, there is a leaderboard which is structured as a zero-sum game. In addition, players can challenge others in a quiz battle and drive the top players from the top. Through this leaderboard, sales reps are motivated in a way that keeps them up-to-the-minute, making it fun to stay on top of the latest deals.
The opinion that computer games are used exclusively by young people is long outdated. The average age of console, online and computer gamers is now 37. In particular, the prejudice that games make people "aggressive" and unproductive has turned out to be the opposite. The gaming instinct can definitely be used productively and integrated into a company. The "how" and "where" gamification can be used is discussed in the following article.
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Gamification refers to the introduction of game-typical elements into non-game areas. Such elements can be, for example, experience points, high scores, ranking lists, progress bars or virtual goods. These are used to increase the motivation and productivity of employees, hereinafter referred to as "players".
Below are six tips to explain how gamification is best used in a business.
In conclusion, gamification projects can increase employee productivity and motivation. There are many types of gamification and often companies get lost in the countless possibilities. Feel free to contact us at any time with questions.
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